Going All Natural: How To Practice “Clean Beauty”

Updated on December 16, 2022 by

Woman As A Clean Beauty Symbol

// We recommend helpful products in our articles. Read our full disclosure here.

The highly unregulated cosmetic industry has been making products that rose many concerns among the customers. Are we paying for our beauty with our health?

In this post, you will learn more about the movement that demands healthier and less toxic beauty products, and what you can do to introduce healthier and cleaner beauty habits.


The “Clean Beauty” Movement Explained


There is no exact explanation of what “Clean Beauty” stands for. Rather, it is a broad definition, which allows each member of the movement to understand it as they see fit.

What is certain is that the movement is a response to the unethical practices within the cosmetic industry. The ingredients of many cosmetic products are often of questionable quality, as the companies are looking for the cheapest options to maximize profits. Or, the ingredients are artificial and only irritate the body instead of nurturing it.

Apart from the issue of the controversial chemicals, there is a question of the entire production process. People are no longer willing to buy from companies that test their products on animals or don’t invest in environmental protection.

For all these reasons, people are turning to products that contain fewer artificial chemicals and are eco-friendly. They want to reduce exposure to dangerous substances such as parabens and phthalates.

The problem with these chemicals is not only that they irritate the skin. Their negative effects can be very dangerous, especially for sensitive organisms.

  • The parabens are proven to disrupt hormones in the body and even cause fertility problems. They are abundant in shampoos, powder blushes, and sunscreens.
  • On the other hand, phthalates can damage kidneys, liver, and lungs. They can also interfere with normal reproductive functions. Phthalates are abundant in nail polishes, perfumes, shampoos, and soaps.

Besides, both of these chemicals are cancerogenic. In other words, people became aware that cosmetics can seriously affect their health, and are turning to natural ingredients to change that.

Natural Skincare Bottles


Is It That Simple?


As the Clean Beauty movement is growing, scientists warn that just because something is natural, doesn’t necessarily mean it is better. For example, parabens are naturally found in carrots and cherries. Actually, the human body produces parabens to regulate amino acids.

Also, organic coconut oil is definitely a good moisturizer. However, people who are prone to acne are not recommended to use it.

At the same time, some serious skin disorders, such as infections, can rarely be treated with natural ingredients only. Or, if they can, the treatment can last much longer and have more significant consequences. Besides, some industrial beauty products don’t have a natural equivalent, such as sunscreen for example.

Finally, there are opinions that the Clean Beauty movement is not only about the cosmetics we put on our skin. Instead, they understand Clean Beauty as a new, holistic approach to beauty. Instead of good looks, beauty is now understood as an equivalent to health, as glowing from the inside out.

Natural Skincare Bottles In A Box


How to Practice Clean Beauty?


As you could see from the previous section, the Clean Beauty problematics comes in many shades of gray. Therefore, before you join the movement, it is a good idea to explore the topic in more detail and know your body well. Here are some common practices people adopt in order to achieve a non-toxic beauty treatment.


Pay Attention to the Ingredients


The easiest thing you can do, of course, is to check which ingredients your favorite beauty products contain. Apart from the aforementioned parabens and phthalates, what you are looking to avoid are certain fragrances, dyes, and preservatives:

  • Parabens like Propylparaben and Iosbutylparaben;
  • Formaldehyde;
  • Fragrance;
  • Chemical UV filters Octinoxate and Oxybenzone;
  • Diethanolamine (DEA);
  • Triclosan;
  • Phthalates like Dibutyl phthalate;
  • Sodium Laureth Sulfate (SLS).

At the same time, acceptable and desirable chemicals are hyaluronic acid, panthenol, and glycerin. Also, Zinc oxide and Vitamin C are particularly beneficial for your skin and health. If you are looking for skin-friendly sunscreen, Zinc oxide is a good option.

Apart from these, you want to look for :

  • Alpha hydroxy acids (glycolic acid for evening skin tone);
  • Beta hydroxy acids (salicylic acid for acne);
  • Bakuchiol (a retinol alternative, used to address fine lines and wrinkles).


Products For Cleaning the Skin


  • In order to clean the skin, use the good old micellar water. Look for colorless and odorless versions, as they are the most neutral.
  • For protection, you want to use an antioxidant serum. Remember that you don’t have to buy serums, as there are plenty of DIY serum alternatives.
  • Also, use SPF moisturizer based on titanium dioxide or zinc oxide.
  • If you have problems with acne, look for products with salicylic acid. It is extracted from the willow tree bark and is very beneficial for skin issues.


Find the Right Morning and Night Routine


Your Clean Beauty morning and night routine will depend on your skin type.

If you have oily skin, thoroughly clean the skin in the morning. However, if you are dry and sensitive, pure water might be all you need. Then, put on a vitamin C serum and an SPF moisturizer to protect the skin from UV radiation.

Remember that you need SPF during winter as well. Although counterintuitive, our skin doesn’t burn because of the heat. It burns because of UV, which is there despite the clouds and cold weather.

The evening routine requires a bit more attention. Again, gently clean the skin from dirt and makeup. Then, treat the skin with a comforting cream suitable for your skin type. Finally, apply a plain moisturizer and your Clean Beauty routine is done!

Like these tips? Scroll down for more!

Editor-in-chief and co-authors at ShineSheets.com

"We love to research, examine, analyze, and present to you the best ideas that make life better. You can learn about our editorial standards here."

pretty woman with skincare product on her face

How To Get Rid Of Blackheads And Keep Them At Bay

Simple solutions to remove blackheads and reveal crazy-clear skin.
baking soda and bamboo brushes as safe teeth whitening options

5 Effective Teeth Whitening Home Remedies

That pearly white smile can be hiding somewhere in your kitchen.
art photo illustrating beauty habits

6 Beauty Habits That Will Radically Improve Your Looks Over Time

Adopt these beauty habits and you'll be looking better & better each year.
5 Facials For Acne That Actually Work Really Well

5 Facials For Acne That Actually Work Really Well

Wait, did you think that nothing can help your acne?
an example of how to get fluffy hair like 90s models

How To Get Fluffy Hair Like at The Salon

Don't wait any longer to enjoy the fluffy hair trend!
derma roller, serum and cotton buds on the table

Derma Roller 101: Everything You Need to Know About Microneedling At Home

If you're not obsessed with derma roller yet, you're seriously missing out.
asian dermatologist showing how to layer skincare products on her own face

How To Layer Skincare Products + Popular Holy Grails For Each Step

Maximize your skincare results just by layering the RIGHT way. Here's how to layer skincare products for the best effectiveness.
woman trying to straighten her frizzy hair with a flat iron

How To Make Frizzy Hair Smooth And Sleek Again

Got frizzy hair? Here's why and what you can do to change it!
“Can I Use Retinol And Vitamin C Together?” Here's The Truth!

“Can I Use Retinol And Vitamin C Together?” Here’s The Truth!

No, but really, can I? Will it hurt my skin? Let's find out once and for all.
frowning woman inspecting her skin

5 Mistakes That Can Lead To VERY Unhappy Skin

Why are you making your skin sad?
eyelash lift procedure

Eyelash Lift: Longer, Healthier Lashes Without Extensions

With so many options for lashes, an eyelash lift is one of the best!

Read More

Beauty Skin